Last Updated: 11 October 2025

1. Introduction

Welcome to ActivitiesKent.com (“we”, “our”, “us”). We are committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your information when you use our website.

This policy applies to all users of ActivitiesKent.com, including visitors, registered users, and business listing owners.

2. Who We Are

Website: ActivitiesKent.com
Location: United Kingdom

If you have any questions about this Privacy Policy or how we handle your data, please contact us using the details provided in Section 12.

3. Information We Collect

3.1 Information You Provide Directly

  • User Account Information: When you register for an account, we collect your name, email address, username, and password.
  • Business Listing Information: If you create a business listing, we collect business name, description, address, contact details, website URL, and any images you upload.
  • Contact Form Submissions: When you contact us, we collect your name, email address, and message content.
  • Payment Information: For premium listings, we collect billing information processed through our payment gateway (Stripe). We do not store full credit card details on our servers.

3.2 Information Collected Automatically

  • Cookies and Similar Technologies: We use cookies to enhance your experience, remember your preferences, and analyze site usage. See Section 5 for more details.
  • Usage Data: We collect information about how you interact with our website, including pages visited, time spent on pages, links clicked, and referring websites.
  • Device Information: We collect information about the device you use to access our site, including IP address, browser type, operating system, and device identifiers.
  • Location Data: We may collect approximate location data based on your IP address to show relevant local listings.

3.3 Information from Third Parties

  • Google Analytics: We use Google Analytics to understand how visitors use our website. Google Analytics collects information anonymously and reports website trends without identifying individual visitors.

4. How We Use Your Information

We use your personal data for the following purposes:

  • To Provide Our Services: Creating and managing your account, publishing your business listings, and processing premium listing payments.
  • To Communicate With You: Responding to your inquiries, sending service-related notifications, and providing customer support.
  • To Improve Our Website: Analyzing usage patterns to enhance user experience and develop new features.
  • To Ensure Security: Detecting and preventing fraud, abuse, and security incidents.
  • Marketing (with consent): If you opt-in, we may send you newsletters and promotional materials about our services. You can unsubscribe at any time.

Legal Basis for Processing (UK GDPR)

We process your personal data based on:

  • Contract: To fulfill our services to you as a user or listing owner
  • Legitimate Interests: To improve our services, ensure security, and analyze usage
  • Consent: For marketing communications and non-essential cookies
  • Legal Obligation: To comply with applicable laws and regulations

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to:

  • Remember your login details and preferences
  • Analyze website traffic and user behavior
  • Improve website functionality and performance

Types of Cookies We Use:

  • Essential Cookies: Required for the website to function properly (e.g., session cookies)
  • Analytics Cookies: Help us understand how visitors use our site (Google Analytics)
  • Functional Cookies: Remember your preferences and settings
  • Payment Cookies: Facilitate secure payment processing

You can control cookie settings through your browser preferences. However, disabling certain cookies may affect website functionality.

For more information about Google Analytics and how to opt-out, visit: https://tools.google.com/dlpage/gaoptout

6. Third-Party Services

We use the following third-party services that may collect or process your data:

6.1 Google Analytics

  • Purpose: Website analytics and usage statistics
  • Data Shared: Anonymized usage data, IP addresses (anonymized), device information
  • Privacy Policy: https://policies.google.com/privacy

6.2 Stripe (Payment Processing)

  • Purpose: Processing payments for premium listings
  • Data Shared: Payment information, billing details, transaction data
  • Privacy Policy: https://stripe.com/privacy

6.3 WooCommerce

  • Purpose: Managing e-commerce functionality and orders
  • Data Shared: Order details, customer information, payment status
  • Privacy Policy: https://automattic.com/privacy/

6.4 Future Email Service (Mailchimp – if implemented)

If we implement Mailchimp in the future, we will update this policy to reflect its use for email marketing purposes.

7. Data Sharing and Disclosure

We do not sell, rent, or trade your personal data to third parties.

We may share your information only in the following circumstances:

  • Business Listings: Information you include in public business listings (name, address, contact details, description) will be visible to all website visitors.
  • Service Providers: We share data with trusted third-party service providers (e.g., Stripe, Google Analytics) who help us operate our website. These providers are contractually obligated to protect your data.
  • Legal Requirements: We may disclose your information if required by law, court order, or governmental authority.
  • Business Transfers: If we are involved in a merger, acquisition, or sale of assets, your data may be transferred to the new owners.

8. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, destruction, or alteration. These measures include:

  • Secure SSL/TLS encryption for data transmission
  • Secure password hashing
  • Regular security assessments
  • Access controls and authentication requirements
  • Secure payment processing through PCI DSS compliant providers (Stripe)

However, no method of transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

9. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy:

  • User Accounts: Retained while your account is active and for a reasonable period after account closure
  • Business Listings: Retained while the listing is active and for up to 12 months after removal
  • Contact Form Submissions: Retained for up to 2 years
  • Payment Records: Retained for 7 years to comply with UK tax and accounting requirements
  • Analytics Data: Retained according to Google Analytics default retention settings (typically 26 months)

You may request deletion of your data at any time, subject to legal retention requirements.

10. Your Rights Under UK GDPR

As a UK resident, you have the following rights regarding your personal data:

  • Right to Access: Request a copy of the personal data we hold about you
  • Right to Rectification: Request correction of inaccurate or incomplete data
  • Right to Erasure: Request deletion of your personal data (subject to legal obligations)
  • Right to Restrict Processing: Request limitation of how we process your data
  • Right to Data Portability: Receive your data in a structured, machine-readable format
  • Right to Object: Object to processing based on legitimate interests or for direct marketing
  • Right to Withdraw Consent: Withdraw consent for marketing communications or non-essential cookies at any time

To exercise these rights, please contact us using the details in Section 12.

11. Children’s Privacy

Our website is not intended for children under the age of 16. We do not knowingly collect personal data from children under 16. If we become aware that we have collected data from a child under 16, we will take steps to delete that information promptly.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please contact us:

Email: [Your contact email]
Website: ActivitiesKent.com
Address: [Your business address]

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. When we make significant changes, we will notify you by:

  • Updating the “Last Updated” date at the top of this policy
  • Displaying a notice on our website
  • Sending an email notification to registered users (for material changes)

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

14. Complaints

If you believe we have not handled your personal data properly, you have the right to lodge a complaint with the UK’s supervisory authority:

Information Commissioner’s Office (ICO)
Website: https://ico.org.uk
Telephone: 0303 123 1113

By using ActivitiesKent.com, you acknowledge that you have read and understood this Privacy Policy.